Digital Business Model for the Formalization and Intelligent Management of Motorcycle Work through Artificial Intelligence in Cartagena

Authors

  • Cedrid Gómez Torregrosa Universidad de San Buenaventura, Cartagena
  • Oscar Recuero Hernandez Universidad San Buenaventura
  • Yesyd Lidueñas Bastidas UNICOLOMBO

Abstract

The objective of the study is to assess the feasibility of implementing a digital governance platform based on artificial intelligence and data analytics, aimed at the proactive management of road safety for motorcycle workers in Locality 3 of Cartagena. Methodologically, a mixed-methods approach is adopted, integrating quantitative analysis of accident data and georeferencing with participatory qualitative techniques. Likewise, a technological architecture is designed based on computer vision, machine learning, big data systems, and secure records. The results show that the proposed model makes it possible to identify risk patterns, anticipate accidents, and improve real-time decision-making, in addition to strengthening coordination among institutional actors and users. It is concluded that the feasibility of the model depends not only on technological maturity, but also on trust, participation, and institutional coordination, positioning it as a comprehensive strategy to improve road safety in complex urban contexts.

Author Biographies

Cedrid Gómez Torregrosa, Universidad de San Buenaventura, Cartagena

Foreign Trade Administrator. Specialist in Multimodal Transport Planning and Management. Specialist in National and International Commercial Logistics. Master’s degree in Logistics Management. Research professor at the University of San Buenaventura. Expert in logistics, customs operations, and international trade. Head of the Customs Department. Representative of the Cerrejón coal project in the Northern Guajira region.

Oscar Recuero Hernandez, Universidad San Buenaventura

Industrial Administrator | Specialist in Project Management | Master’s Candidate in International Cooperation for Development. Expert in the formulation and management of projects focused on strengthening MSMEs, entrepreneurship, and local economic development. Passionate about generating sustainable impact and growth opportunities across territories.

Yesyd Lidueñas Bastidas, UNICOLOMBO

Senior Researcher | Industrial Administrator | Master’s in Innovation Management and Industrial Administration | Master’s in Technological Innovation. University lecturer at Fundación Tecnológica de Bolívar and UNICOLOMBO. Focused on knowledge generation and transfer, strengthening innovation capabilities, and developing academic and applied initiatives with impact on the productive and social environment.

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Published

03/26/2026

How to Cite

Gómez Torregrosa, C., Recuero Hernandez, O., & Lidueñas Bastidas, Y. (2026). Digital Business Model for the Formalization and Intelligent Management of Motorcycle Work through Artificial Intelligence in Cartagena. DERROTERO, 20(01), 17. Retrieved from https://revistasescuelanaval.com/derrotero/article/view/164

Issue

Vol. 20 Núm. 01 (2026)

Section

Articles

License

Copyright (c) 2026 Boris J. Batista Gómez Casseres , Oscar Recuero Hernandez, Yesid Lidueñas Batistas

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The authors retain copyright and grant the journal the right to publish the work under a Creative Commons Attribution License, which allows third parties to use the published content as long as they credit the author(s) and the publication in DERROTERO.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.Licencia de Creative Commons