Social responsibility as a business competitive strategy

Abstract

This report aims to provide an analysis in terms of corporate social responsibility to develop responsible practices to strengthen their institutional external image, achieving higher levels of credibility, loyalty and recognition among your customers employees shareholders suppliers, authorities and communities in general, return more attractive and thereby experienced both quantitative and qualitative benefits in their overall operations. These competing demands which feed the needs of companies to adopt policies or practices of social responsibility when they are executed, are not addressed effectively in which they are fully aware of the internal and external environment which will determine in its last success or failure. Each time consumers are willing to reward or punish a company for its performance in the social or environmental. Today there are entities in Colombia, as human tissue through partnerships with companies producing massive delas raise funds through purchases by consumers to make social investments. Evidence indicates that people are willing to
pay higher prices for products from socially responsible companies or otherwise penalize companies which do not observe this behavior.